3 Million TL in Support and E-Commerce Strategies for Women Entrepreneurs

• New financing support of up to 3 million TL for women entrepreneurs has been announced.
• Current regulations in the e-commerce ecosystem directly affect 650,000 sellers.
• Local training programmes are increasing women's technical competence throughout the digitalisation process.
• Strategic planning is the key to turning financial support into a sustainable business model.

Short answer

New financing support of up to 3 million TL for women entrepreneurs in Türkiye offers a critical opportunity to accelerate the process of starting a business. Combined with new legal regulations in e-commerce, this support puts women's entry into the digital market on a more strategic and professional footing. Success requires focusing not only on capital, but on compliance with current legislation and on digital skills.

What changed this week?

This week brought important developments in the women's entrepreneurship ecosystem, both financially and operationally. New support packages reaching up to 3 million TL were announced to back women's business start-ups, particularly in regions such as Gaziantep and Van. At the same time, women entrepreneurs completing e-commerce training in cities like Denizli shows that local producers are adapting to the digital world faster.

Meanwhile, new regulations affecting 650,000 sellers came into force in the e-commerce sector. This makes it essential not just to start a business, but to keep it legally and operationally sustainable.

Why does this matter for women?

Access to financial resources remains one of the biggest obstacles facing women entrepreneurs. The 3 million TL support is not only start-up capital; it also acts as a lever for the technological infrastructure and marketing activity needed to scale a business. E-commerce training, meanwhile, eases women's transition from traditional methods to the digital world and lets them cross geographical borders.

What the data tells us

The Betterwoman perspective

At Betterwoman we argue that financial support alone is no guarantee of success. When building a brand, you should focus not on the size of the 'grant received' but on the kind of 'business model' that resource is turned into. The new e-commerce regulations in fact act as a filter for women who want to become more professional. Women who know the rules, have strong digital literacy and plan strategically will get ahead of their competitors in this new era.

What can you do now?

First, follow the current support programmes in your region through official channels (via KOSGEB or local development agencies). Second, review the changes in e-commerce legislation with a legal adviser or specialist and update your business plan accordingly. Finally, develop your skills in digital marketing and data analytics so you can build a strategy that turns the financial support you receive into the highest possible return on investment (ROI).

Frequently asked questions

What are the application requirements for the 3 million TL support?
Requirements vary depending on the institution running the programme; you should review the current guides on their official websites.

How do the e-commerce regulations affect my business?
The new rules bring new obligations around taxation, platform use and consumer rights; complying with them reduces your legal risk.

How can I join the training programmes?
You can access free training by following announcements from local chambers of commerce, municipalities and women entrepreneurs' associations.

What is the most important first step towards digitalisation?
Before moving your business model onto a digital platform, analyse your target audience and operational costs clearly.

Last editorial update: 24.08.2026